BRAND DEVELOPMENT
UX DESIGNER
PACKAGE DESIGNER
WEB DESIGNER
PHOTO RETOUCH MASTER
SUPER NICE GUY

IM

FRED ATANASIO.

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A fine artist, pure designer, art director, creative director, team leader with a proven ability to discern company needs and develop successful designs for promotional, digital-, traditional- marketing and collateral materials across a wide variety of industries. Solid reputation for a strong work ethic, meticulous with details and handling a diverse array of responsibilities. Adept at ensuring the most professional, efficient and appropriate creative services in an environment that delivers effective results — an inspiring leader who encourages staff development, continuous improvement and the highest quality of service.

 

PORTFOLIO

MY LATEST WORK.

MYExperience

2017–CURRENT

FL&O COMM

Creative Consultant / UX Designer

Successfully developed brand for startup company, now multi $mm
Responsible for newly rebranded websites for parent and its affiliates companies
Currently developing social media strategy and implementation

2010–2012

WHITSONS

Creative Consultant

Collaborated with Marketing department at Whitsons on strategic objectives for new product lines: Simply Classic, Homestyle Meals and NuLife Foods
Oversaw creative for each new product line, including corporate identity, tag lines, type treatments, color palette, product photography, product package design and marketing and sales collateral
Created wireframes for design of the NuLife Foods new ecommerce website

 

2002–2007

FRESH DESIGNS

Creative Director / Founder
Developed unique branded- websites, digital as well as traditional marketing and advertising programs, dimensional mailers, special events, signage and interiors
Clients included Canon USA, First NY Title, LTD, Henry Schein,Inc., Gundermann & Gundermann Insurance, OneSource Document Management, Age Management Associates of NY, Blue Horseshoe Productions and Display Presentations, LTD.

2012–2017

WHITSONS

Creative Director

Successfully implemented and managed new creative team within marketing department
Design new corporate website, multiple School Nutrition websites and several retail brand websites
Developed Whitsons' digital marketing, including email templates, social media pages and graphics for video production
Implemented the design and launch of Tastefully Plated®

Special projects included: product packaging, POP and promotional campaigns

2007–2010

LINX COMMUNICATIONS

VP / Creative Director
creative branding campaigns for high end clients, including Briggs & Riley, Alure Home Improvements, Trump On The Ocean, The Vineyards and Action Envelope
Developed e-commerce websites, social networks, community portals and email campaigns, as well as traditional and digital marketing and advertising programs

2000–2002

COLE COMMUNICATIONS

Creative Director

Built and developed a creative division in a new strategic marketing company
Awarded 3 BOLI awards in its first year of existence
Worked with new business development program which won many accounts, including: Bethpage Federal Credit Union, The Long Island Aquarium, Lexus of Massapequa, Sunrise Mall and Radio City Entertainment

 

CONTACTME

LET'S CHAT...
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Are you a startup looking for that special creative consultant? Or perhaps you're an established entity looking maintain your market relevance with seasoned design pro? Drop me a line. Your marketing makeover could be just a click away.

info@freshdesigns.com

Tel: 631.334.6437

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PROFESSIONALSKILLS

MY KNOWLEDGE LEVEL IN SOFTWARE

WIX

92%

WORDPRESS

80%

PHOTOSHOP

99%

ILLUSTRATOR

93%

INDESIGN

96%

MS OFFCE

85%

RAW TALENT

100%